2.36ROAS
Connect your store. See what to fix first.
We read your Shopify and Meta numbers, find your break-even, and rank the 3 improvements worth the most to your brand.
Your auditExample data, not a real brand
You can pay up to$50
for a new customer and still break even. You pay $58 today.
Where one $100 first order goes
Your 3 improvements, in order.
- Stop spend that never breaks evenSpend efficiencyStart here
- Make every order worth moreHigher order value and a better offer
- Bring buyers backReturning customers
- 15 to 25% less wasted spend
- 20 to 40% higher ROAS
- 15 to 30% more purchases
These are our conservative measured average results for current and past clients. They are not promised results. Results vary and do not promise the same outcome for you, your brand, company or service. Results disclaimer
Ad creative
Performance creative that drives revenue.
Meta creative and offers should never be the bottleneck to your DTC brand.
How it works
Three steps. Then three fixes.
- Connect
Link Shopify and Meta in about two minutes. Read-only, nothing in your accounts changes.
- Get your audit
Your break-even and where each first order goes, from your own numbers.
- Fix in order
Your 3 improvements, ranked by what they are worth, with a 90 day plan.
Try the fixes. One switch each.
Your ad account0 of 3 fixed
Campaigns, last 30 days
Wasted spend$2,500No change
ROAS2.00No change
Purchases200No change
| Campaign | Spend | Purch. | ROAS |
|---|---|---|---|
| Broad prospecting | $5,000 | 120 | 2.40 |
| Interest stack | $2,500 | 20 | 0.80 |
| Returning customers | $2,500 | 60 | 2.40 |
| Total | $10,000 | 200 | 2.00 |
Sample account, not your data. Red is below a 2.00 break-even ROAS.
Conservative measured average results for current and past clients over a 30 day period. Not promised results.
Get my free auditHigher ROAS, lower cost per acquisition
“The only team that took our account and actually made it more efficient.”
“It took a lot for me to delegate someone running our Facebook ads. I've worked with more agencies than I can count. Increasing our ROAS, lowering our cost per acquisition, it was an incredible experience.”
StevenPrevious owner, supplement brand. Founder, Digital Door Knockers
Skill and care
“Not only does he execute with incredible skill, he also cares about his clients.”
“I've worked with Dean for about a year now, and I've referred him to existing clients, partners, and people in the space that I trust. If you're looking for somebody who takes a boutique style approach to your ads and wants to watch you thrive and grow, I recommend Dean.”
Phoenix Ha (Frohn)Prev CEO and Cofounder of AdBeacon
With Luke Kostka
Brands we've worked with
new norml media is the creative studio Luke founded in 2018. Before ClickUp, he built AdLeaks to 50K followers and AdWorld to 276K. The work he did at ClickUp put him at 4B+ impressions, a 227M-view month, and a format SNL copied. The Billion View Playbook, the system that produced all of it, is now what new norml media runs for content that sells.
Luke KostkaFounder & Creative Director
Results
Work we can show.
Individual results vary. Past results do not guarantee future results. Results disclaimer
9 cases
2.5xROAS
$773,103.55 in Meta-reported purchase value
Open case
4.33xROAS
$662,550.46 in Meta-reported purchase value
Open case
2.87ROAS
$685,346.50 in Meta-reported purchase value
Open case
3.20xFirst month ROAS
$45,165.04 in Meta-reported purchase value
Open case
2.62ROAS
120 purchases
Open case
55 leads at $78.19
Open caseStart free. Upgrade when it pays.
Start free, get a clear understanding of the numbers, then build and run the plan.
$0
1 brand- Break-even audit with Shopify and Meta
- Your 3 improvements and 90 day plan
- 7 days of the full Annual plan
$697.20/mo
Billed quarterly at $2,091.60. Up to 5 brands- Everything in Free
- Live dashboards and ad testing
- All growth playbooks
$498/mo
Billed yearly at $5,976. Unlimited brands- Everything in Quarterly
- Attribution tracking available
- Money-back guarantee
Plan credit. Buy any plan, then start any Growth Project, and every dollar you paid for the plan is credited to your project.
Compare every feature
DTC Operating System + Portal | Free $0 | Paid: Quarterly $697.20/mo, billed quarterly at $2,091.60 (30% off $2,988) | Paid: Annual $498/mo, billed yearly at $5,976 |
|---|---|---|---|
| Brands per account | Up to 1 | Up to 5 | Unlimited |
| Instant Break-even Snapshot with Shopify and Meta app integration | Included | Included | Included |
| Full audit: 3 buying stages, 50 ad concept structure, and the top 3 fixes in your ad account for higher ROAS, less wasted spend and more customers | Included | Included | Included |
| High Ticket Unit Economics Playbook: Agencies, boutique consultants, Offers (coming soon) | Included | Included | Included |
| 5 stackable Growth Engines: Market Takeover, New Customer Engine, AOV Boost, Plug the Leaks and Cash Cow | Free for 7 days | Included | Included |
| Live Profit Dashboards: Shopify and Meta in one view | Free for 7 days | Included | Included |
| Ecom UGC System | Free for 7 days | Included | Included |
| Ad Testing Lab: find the winners before you scale them | Free for 7 days | Included | Included |
| DTC Classroom: the playbooks we run on client accounts | Free for 7 days | Included | Included |
| Live Campaign Breakdowns: live-streamed workshops where we go deep on real campaigns | Bonus | Bonus | |
| Attribution tracking (coming soon) | Add-on: $149/mo, billed quarterly at $447 | Add-on: $74.50/mo, billed quarterly at $223.50 (50% off) | Included, save $1,788/yr |
| Start free | Start quarterly | Start annual |
DTC Operating System + Portal
Free
$0
Brands per account
Up to 1Instant Break-even Snapshot with Shopify and Meta app integration
IncludedFull audit: 3 buying stages, 50 ad concept structure, and the top 3 fixes in your ad account for higher ROAS, less wasted spend and more customers
IncludedHigh Ticket Unit Economics Playbook: Agencies, boutique consultants, Offers (coming soon)
Included5 stackable Growth Engines: Market Takeover, New Customer Engine, AOV Boost, Plug the Leaks and Cash Cow
Free for 7 daysLive Profit Dashboards: Shopify and Meta in one view
Free for 7 daysEcom UGC System
Free for 7 daysAd Testing Lab: find the winners before you scale them
Free for 7 daysDTC Classroom: the playbooks we run on client accounts
Free for 7 daysLive Campaign Breakdowns: live-streamed workshops where we go deep on real campaigns
Attribution tracking (coming soon)
Add-on: $149/mo, billed quarterly at $447
DTC Operating System + Portal
Paid: Quarterly
$697.20/mo, billed quarterly at $2,091.60 (30% off $2,988)
Brands per account
Up to 5Instant Break-even Snapshot with Shopify and Meta app integration
IncludedFull audit: 3 buying stages, 50 ad concept structure, and the top 3 fixes in your ad account for higher ROAS, less wasted spend and more customers
IncludedHigh Ticket Unit Economics Playbook: Agencies, boutique consultants, Offers (coming soon)
Included5 stackable Growth Engines: Market Takeover, New Customer Engine, AOV Boost, Plug the Leaks and Cash Cow
IncludedLive Profit Dashboards: Shopify and Meta in one view
IncludedEcom UGC System
IncludedAd Testing Lab: find the winners before you scale them
IncludedDTC Classroom: the playbooks we run on client accounts
IncludedLive Campaign Breakdowns: live-streamed workshops where we go deep on real campaigns
BonusAttribution tracking (coming soon)
Add-on: $74.50/mo, billed quarterly at $223.50 (50% off)
DTC Operating System + Portal
Paid: Annual
$498/mo, billed yearly at $5,976
Brands per account
UnlimitedInstant Break-even Snapshot with Shopify and Meta app integration
IncludedFull audit: 3 buying stages, 50 ad concept structure, and the top 3 fixes in your ad account for higher ROAS, less wasted spend and more customers
IncludedHigh Ticket Unit Economics Playbook: Agencies, boutique consultants, Offers (coming soon)
Included5 stackable Growth Engines: Market Takeover, New Customer Engine, AOV Boost, Plug the Leaks and Cash Cow
IncludedLive Profit Dashboards: Shopify and Meta in one view
IncludedEcom UGC System
IncludedAd Testing Lab: find the winners before you scale them
IncludedDTC Classroom: the playbooks we run on client accounts
IncludedLive Campaign Breakdowns: live-streamed workshops where we go deep on real campaigns
BonusAttribution tracking (coming soon)
Included, save $1,788/yr
Every free account gets 7 days of the full paid plan. After that, you keep 1 brand, your top Growth Engine, the Snapshot with the Shopify and Meta integration, and the full audit.
Attribution tracking only costs $149/mo, billed quarterly at $447, and needs a free account.
Money-back guarantee (Paid: Annual only).
If we don't deliver higher ROAS, less wasted spend and more customers, measured against your Shopify and Meta numbers from before you joined, you can request a full refund of your annual fee. To qualify, you need to keep Shopify and Meta connected, complete the audit, and run the recommended fixes during your plan year. Results depend on your product, offer and market, and past client results don't guarantee future performance. Contact us to request a refund before your plan year ends.
Start here
Know your number before you scale.
Connect your store and see your break-even and your 3 improvements. Mini answers questions about your account along the way.
What are you reading in my account?
Mini
Your break-even, your margin and the spend already running.
What's holding it back?
Mini
I find the one lever holding the rest back.
So what do I do next?
Mini
I line up your next move before the budget moves.