Meta acquisition, without the guesswork.
A diagnostic to turn a few high-leverage inputs into an immediate, prioritized plan. Built for DTC ecommerce brands and paid-acquisition offers.
Brands we work alongside
The problem
Good diagnosis names the one constraint holding the rest back. Bad diagnosis stacks tactics and raises budget. We pick the one thing the math says to fix, and we stay on it until it breaks or clears, before we touch the next lever.
Where the ceiling usually is
01
How much more a new customer can cost before a sale stops making money.
Our work · Creative Engine
Three ads and two hooks do not create enough signal. Real testing uses multiple formats, angles, buyer-awareness levels, and conversion messages around the same offer.
Our process · The Five Profitability Pillars
The Five Profitability Pillars are a decision model. We calculate break-even first, rank the constraints, and focus execution where the math says the leverage is highest.
In the order we deliverProfit math first, then the offer, creative, signal and account structure, testing, allocation, and scale.
The pillars
Calculated first
The maximum CAC the business can afford, before anything else.
Gross margin only as a labeled proxy
Solutions
Unit economics and Account Architecture, the paid dashboard, Growth Projects, creative and signal work, and Mini as a guide through what we offer. Start with the Break-even Snapshot. Never autobilled.
Results
Real outcomes from real engagements. Individual results vary by starting economics, category, and execution. See our Results Disclaimer.
Not only does he execute with incredible skill, but he also cares about his clients. I have referred him to clients, partners, and people I trust.
Individual results vary. Past performance is not a promise of future results. Results Disclaimer.
Dean was the only team that took our account and actually made it more efficient. I highly recommend them.
Individual results vary. Past performance is not a promise of future results. Results Disclaimer.
Store sales proof
Five Shopify analytics windows from separate store engagements. Client names stay off this band. Figures are as shown on the graphic.
Testimonials
Founders and Meta acquisition operators on working with DTC Paid Ads. Individual results vary.
One of those unreal talents you can't just find. His ability to make anything funny is unmatched.
Chris CunninghamA Swiss Army knife: strategy, killer scripts, and humor. Idea to finished product, all on his own.
Matt WilliamsDon't miss the chance to grow with DTC Paid Ads. You'll only wonder why you didn't start sooner.
Jed WyattThe quality is insane. Some of the best ads you've ever sent me. I cracked up laughing.
Dalip JaggiI've worked with more agencies than I can count. Dean's team is the only one that raised our ROAS and cut our cost per acquisition.
Steve HunterMini says: “Hi, I'm Mini. I'm here to watch over your Meta campaigns while you sleep.”
Meet Mini
We built Mini to walk each brand owner through their break-even math and the unit economics that feed their Account Architecture, one clear next step at a time.
Pricing
Nothing rolls into the next thing on its own. You see the scope in writing before you pay, and nothing autobills.
DTC OS
The dashboard we run every client on.
Free
You can store more brands for free. The tools stay on five.
What you get
DTC OS
It adds the weekly operating rhythm, for running it yourself or keeping it running after a project.
$2,988/ quarter
or$5,976/ year
Annual money-back, per the Rules. Never autobilled.
Everything in Free, plus
Growth Projects
The method worked in order on your account, against a written scope and a growth thesis we either prove or retire.
Engagements starting at $16,000
After fit · Scope in writing
In the order we deliver
For a 60 to 90 day project.
Never autobilled. Money-back on the Challenge and the annual OS, as stated at checkout. No guaranteed ROAS.
Shopify and your own business data. Meta's reporting is useful for direction, and we read it closely, but it isn't the scoreboard.
Dean, our founder. There's no account manager or junior buyer to hand you to.
Seven days on your own account. Live teaching and Q&A from our founder. Diagnosis before more spend. Commit to the work each day, or do not join. About $7 when checkout opens. Never autobilled.
So the reading stays with your brand. You'll want it again when COGS or freight moves.
No. Nothing autobills, and every paid step is a separate yes.
For up to five ecom brands, yes, including the full audit and resources. You can store more brands for free. The full OS adds the weekly operating rhythm: reports, creative testing, spend tracking, and guided help in your portal. You'd only move to it on purpose.
Create an account, then Connect Shopify and Meta. Refresh reads what each API returns. A field the API does not return stays Not known yet.
No. We show you the math and run the system, and we judge it together on what reaches Shopify.
Tell us about your brand. We start with your break-even, then the one constraint holding back scale.
