Who runs the account.

Fewer clients. Deeper attention. Fourteen years building and managing Meta campaigns for DTC brands, from early startups to enterprise. He started on a $400/month retainer managing $1,200 in spend. Today, more than $5,800 in Meta spend moves through active accounts every hour.

Dean leads paid acquisition strategy, profitability modeling, offer direction, and every scaling decision himself. When you work with DTC Paid Ads, you work with him. Transparency, direct communication, and long-term thinking over wins that don't stick.

Every recommendation traces back to break-even CAC, contribution margin, and payback. Scaling makes the weak link obvious; it was already there. One offer and one transaction caps lifetime value, so the work is built around an offer ecosystem rather than a single shot.

You get the plainest read of what is working and what is not. A dashboard does not replace a real conversation. Strategy stays with Dean. A focused ops and automation team supports delivery, and clients are never handed to a junior media buyer after the sale.