Dean builds the ad setup and strategy. Luke Kostka is DTC Paid Ads' exclusive content partner. Mini is the product AI inside the DTC Paid Ads OS.
Ad Setup & Strategy
Fourteen years building and managing Meta campaigns for DTC brands, from early startups to enterprise. He started on a $400/month retainer managing $1,200 in spend. Today, more than $5,800 in Meta spend moves through active accounts every hour. Dean leads paid acquisition strategy, profitability modeling, offer direction, and every scaling decision himself. When you work with DTC Paid Ads, you work with him. Transparency, direct communication, and long-term thinking over wins that don't stick.
Dean La GrangeAd Setup & Strategy
How we work
We work out what you can afford to pay for a customer and still make money. Every decision starts from that number.
Every recommendation traces back to break-even CAC, contribution margin, and payback. Scaling makes the weak link obvious; it was already there. One offer and one transaction caps lifetime value, so the work is built around an offer ecosystem rather than a single shot.
We tell you plainly what is working and what is not. You keep talking to Dean, not a junior hire.
You get the plainest read of what is working and what is not. A dashboard does not replace a real conversation. Strategy stays with Dean. A focused ops and automation team supports delivery, and clients are never handed to a junior media buyer after the sale.
Who inspires me
Dan Martell
Founder and CEO coach. Author of Buy Back Your Time. Teaches founders to buy back calendar time so they scale without living inside the business.
Dan MartellAuthor, Buy Back Your Time
Dave Ramsey
Personal finance teacher and radio host. Founder of Ramsey Solutions. Known for debt payoff and live-on-less-than-you-make teaching through The Total Money Makeover.
Dave RamseyFounder, Ramsey Solutions
With Luke Kostka
new norml media is the creative studio Luke founded in 2018. Before ClickUp, he built AdLeaks to 50K followers and AdWorld to 276K. The work he did at ClickUp put him at 4B+ impressions, a 227M-view month, and a format SNL copied. The Billion View Playbook, the system that produced all of it, is now what new norml media runs for content that sells.
Luke KostkaFounder & Creative Director
Starting at $16,500
For brands spending under $50K a month on Meta ads.
Starting at $25,000
For brands spending over $50K a month on Meta ads.
Plan credit. Buy any plan, then start any Growth Project, and every dollar you paid for the plan is credited to your project.
Mini
What are you reading in my account?
Your break-even, your margin and the spend already running.
What's holding it back?
I find the one lever holding the rest back.
So what do I do next?
I line up your next move before the budget moves.