Finish the three core inputs
AOV, contribution margin, and current CAC give you the reading. Gross margin and orders per customer are optional. Contribution isn't gross.
Break-even Snapshot
Know your break-even before you touch the budget.
Three numbers you already carry around. The reading moves as you do. Create a free account when you want the full reading and your first priority. Never autobilled.
Never autobilled. Challenge and Annual OS have money-back. Growth Projects: Engagements starting at $16,000.
The Snapshot
Break-even Snapshot
Use a closed month, not the one you're in. A guessed input gives you a confident wrong answer. Contribution margin here is AOV minus landed COGS, shipping, and fees, as one percentage. Applied Account Architecture breaks those lines back out.
Rather work through it live over seven days? The 7 Day Challenge is a separate checkout and never autobills.
Break-even Snapshot
Your numbers
Move the three core inputs and the reading updates as you go. The preview is open to anyone. The full reading lives in a free account.
Method
Order value times your contribution margin %. The quickest read if you already know your margin.
$
$5$400
Enter the AOV of the offer you advertise.
The AOV of the offer your ads point to. If it differs from the store average, use the offer.
%
0%100%
After shipping and variable costs, between 0 and 100. Not gross.
Not gross. What's left after product, shipping, and variable costs. Applied Account Architecture breaks it into COGS, shipping, and fees.
$
$0$300
New-customer or blended, from a closed month you trust.
New-customer CAC if you have it, blended if that's what you trust. Just know which one you entered.
Live reading
waitingBreak-even CAC
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Add AOV, contribution margin, and current CAC to see your number.
Method: order value × contribution margin %
IntegrationsComing soon
Link MetaLink ShopifyComing soon
CAC against break-even
Waiting on AOV, contribution margin, and current CAC.
Where the order goes
Fills in from your AOV and contribution margin.