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Break-even Snapshot

Know your break-even before you touch the budget.

Three numbers. One clear read on whether your ads make money on the first order.

Your numbers

Sample numbers

Use the offer your ads point to, from a closed month.

What is left after product, shipping and fees. Not gross margin.

What you pay to get one new customer today.

Your break-even CAC

$50

UnderwaterYou pay more to get a customer than the first order brings in.
Break-even ROAS
2.00
Current CAC
$58
Lost per first order
$8
Get my full readingYour full reading lives in a free account.

How to read it

Simple math, real numbers.

1

Use a month that has closed

This month is still moving. A guessed number gives you a confident wrong answer.

2

Read the one number that matters

Break-even CAC is the most you can pay for a customer before the first order stops paying for itself.

3

Fix the gap before you scale

If your CAC is above the line, more budget buys more loss. Your full reading shows what to fix first.