Understandingtheattentioneconomy.
Meta's ranking system determines who sees your ads and at what cost. We study how it works, then use it to your advantage.
Every stage demands a different approach.
Whether you're validating product-market fit or scaling past seven figures, the strategy must evolve with you.
Early Successes
$0 – $50K/moValidate your offer, creatives, and funnel with disciplined testing rather than random boosting.
Growing
$50K – $200K/moScale Meta spend without burning margin or losing sight of true CAC.
Plateaued
$200K+/moDiagnose why growth stalled and unlock the next level of revenue.
Reserved for those who refuse to compromise.
The Right Alignment
- Established brands with proven product-market fit.
- Operators who understand that excellence requires investment.
- Teams prepared for a partnership, not a vendor relationship.
- Minimum $100K/month in ad spend or clear path to it.
Perhaps Not Yet
- Ventures still searching for their first customers.
- Organizations expecting passive, hands-off execution.
- Brands unwilling to invest in creative and strategy.
Inside the mind of the algorithm.
Meta's ranking system determines who sees your ads and at what cost. We study how it works, then use it to your advantage.
Interactive visualization of Meta's ad delivery neural network. Hover to explore signal flow between layers.
How we leverage each stage.
User Attention
Billions of scroll sessions competing for limited ad inventory every day. The algorithm processes trillions of signals to determine which content surfaces to which user, and when.
We identify the attention patterns that signal purchase intent, structuring campaigns to capture high-value moments before your competitors.
Understanding this system is how we help brands scale on Meta without fighting the algorithm.
We work with the ranking model, not against it.
Three paths forward.
Every engagement is built around your specific growth stage, goals, and budget.
Aligned incentives, transparent pricing.
We charge a percentage of your ad spend — when you grow, we grow. No hidden fees, no long-term contracts, no surprises.
For brands ready to scale with precision. Full campaign management with weekly strategic reviews.
- Full Meta campaign management
- Creative strategy & direction
- Weekly performance reviews
- Audience architecture
- Bi-weekly reporting
For established brands demanding excellence. Dedicated strategist with daily optimization and deep analytics.
- Everything in Growth
- Dedicated senior strategist
- Daily optimization & monitoring
- Advanced creative testing frameworks
- Custom attribution modeling
- Slack channel access
For category leaders. White-glove partnership with C-suite access and multi-channel coordination.
- Everything in Scale
- C-suite strategic partnership
- Multi-platform coordination
- Custom dashboards & reporting
- Quarterly business reviews
- Priority creative production
All engagements include a minimum commitment of $5,000/month. Performance bonuses available upon hitting agreed-upon KPIs.
See your potential.
Adjust your monthly ad spend and target ROAS to project revenue outcomes.
Projections based on historical client performance. Actual results vary based on creative quality, offer strength, and market conditions.
The work speaks.
Precision at Scale
Our streamlined structure enables efficient spend at significant scale. One campaign. Maximum signal. No wasted budget on fragmented setups that confuse the algorithm.
Revenue Generated
Overall ROAS
Ad Spend Managed
Hours on Andromeda
S-Force
Q4 / BFCM 2025 · Nov 14 - Dec 9
Fixed-scope sprint to validate Meta as a profitable, scalable channel during peak season.
Ad Spend
Meta ROAS
Purchases
Total Revenue
Ion Bottles
Ongoing Partnership · BFCM 2024
Ion Bottles achieved remarkable results despite a challenging market. The 2024 BFCM campaigns drove $72,220 in sales at a 4.87 ROAS, with orders increasing by 193.75% on a lean $15,499 ad spend.
Total Sales
ROAS
BFCM ROAS
AOV
Lowfeld Soul Food
Lifetime Partnership
South African biltong brand scaling through full-funnel Meta optimization, CRO improvements, and retargeting excellence in a competitive DTC food market.
Retargeting ROAS
Checkout CVR Lift
FB Attribution
IG Attribution
"I can see the improvement already.. so far we have eclipsed our second highest amount in the last 12 months. Just with the stuff that you guys have been doing for us. I'm following the views on Facebook very closely, and I see it is up a lot. I'm very excited."
Bootsnakes
6 Months · Oct 2023 - Jul 2024
$603K generated from Meta Ads with a zero-to-hero strategy. Built a comprehensive funnel from scratch for a unique product solving the problem of bunched-up jeans and boot bulge.
Meta Revenue
Blended ROAS
Purchases
Ad Spend
"I say this in all seriousness.. do not miss the chance to grow your business with DTC Paid Ads. They have shown me a higher potential in my company and helped me grow abundantly."
Vedge Nutrition
8 Months
Subscription-first strategy scaling a plant-based nutrition brand to $1.7M in total sales with 211% growth, focused on recurring revenue and long-term customer value.
Gross Sales
Overall ROAS
Total Sales
Returning Rate
"Dean was the only team that took our account and actually made it more efficient, increasing our ROAS, lowering our cost per acquisition. When it comes to e-commerce, Facebook ads, lead generation, Dean and his team are absolutely incredible."
Flip Lok
Jan 2023 - Aug 2024
Launched Flip Lok's first-ever direct-to-consumer online store. With no prior experience running ads, we developed a comprehensive strategy, building their online presence and implementing targeted campaigns.
Total Sales
Average ROAS
Total Orders
Sessions
When you are ready to elevate your acquisition strategy.
We partner with a limited number of brands at any given time to ensure the depth of attention your growth deserves.