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Candle brand

In the first month, this candle brand spent $14,099.26 and generated $45,165.04 in Meta-reported purchase value at a 3.20x ROAS. We found 17.5% of Google spend going to searches that never converted, plus tracking that counted page views as purchases. After we fixed both, Google spend fell 25.4% while ROAS held at 5.82x.

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